Today's Feature · Issue №85 min read

Ferrari Luce

Five reviewers split on the Luce — and unite on the cabin.

Five reviews can't agree on whether the Luce is a triumph or an abomination — except inside, where the consensus is unanimous.

By the EditorsFiled May 31, 2026
Illustration: the Ferrari Luce's cabin components on a workshop bench — central control panel, three round gauges, steering wheel, switches; five review thumbnails on a back-wall shelf.
Illustration · Motoring Obsession

Reviewing a car nobody has driven yet turns out to be a test of what the panel really values. Five reviews of the Ferrari Luce went up this week; only Auto Focus claims to have driven it, footage embargoed. The other four were reading the showroom — and what they actually graded was the cabin. On that, the panel could not be more unanimous.

The concession

The Luce is the first Ferrari that Doug DeMuro has called "an absolute abomination." He spends his podcast segment cataloguing the offense — the iPace-derivative profile, the $600K for sub-Lucid Air numbers, the dread that Porsche is about to inherit the enthusiast brand. Then, almost in passing, the concession: the interior, by every account from the people at the press event, is stunning. Carwow's Mat Watson runs the same beat with louder volume. His exterior verdict: the Luce "looks like someone crashed a 360 Modena into a random Chinese EV. Hard." His interior verdict, two minutes later: the steering wheel is "absolutely gorgeous." The two panel voices most determined to find fault cannot find one inside.

The receipts

CarExpert's Paul Maric runs the closest read of the cabin and treats it as engineering, not aesthetics. The switchgear gets the longest beat: he calls the haptic feedback unlike anything else on the market. The key is rectangular metal that magnetizes onto a pad; the gear lever is solid glass; the launch-control pull is a metal lever overhead; the tach is a real physical needle with a customizable digital ring around it. Maric is not given to overstatement — his summary lands all the harder for it. "They've absolutely nailed this part of the integration. It is something entirely special and something we haven't seen before."

The new bar

Auto Focus's walkaround is the only reading where the cabin gets the credit it earned. He runs the cutout displays — a real physical tachometer behind a real aluminum ring, with a digital layer for everything else. Cycling through drive modes, the UI color-shifts: green for dry, orange for sport, blue for wet, ice-blue for ice. The launch-control pull is a metal lever overhead. He keeps coming back to it: "I'm marveling of the interior quality in this car." The cabin is the new bar for the segment, and the segment will follow.

The miscount

EverydayDriver's Paul and Todd are the only voices who place the cabin against the industry. The shape, they grant, is a commodity — "profile not far removed from Model Y," by force of brief. The pricing is the editorial gut-punch. "If it were $120-150K, people would flock to this. Ferrari — this would become what Johnny Ive did with that first colorful bubble iMac." At $500K-plus, the cabin doesn't function as the entry door it would have been; it sits behind the same arm's-length pricing that gates every Ferrari from the new buyer Ferrari claims to want. The achievement isn't priced for what it is.

Doug DeMuro
▶ Watch on YouTubeThe Ferrari Luce Revealed! THIS CAR POD! EP113
Posted 2 days agoOpen on YouTube
The interior is stunningly beautiful and like well executed. Great materials. Truly beautiful, purportedly.
Doug DeMuro
Carwow
▶ Watch on YouTubeThe new Ferrari Luce: My HONEST take...
Posted 5 days agoOpen on YouTube
Compared to the fussy complicated interiors you get in most high-performance cars, this is actually a breath of fresh air.
Carwow
CarExpert
▶ Watch on YouTubeFIRST LOOK at the Ferrari Luce - the first electric Ferrari looks NOTHING like any other Ferrari...
Posted 5 days agoOpen on YouTube
The feedback on these switches is incredible. Just so notchy and beautiful. It is just unlike anything else.
CarExpert
Auto Focus
▶ Watch on YouTubeFerrari Luce is the Most Controversial Ferrari Ever
Posted 5 days agoOpen on YouTube
I love these controls. I hope more people copy it.
Auto Focus
EverydayDriver
▶ Watch on YouTubeFerrari Luce, The DMV Fast Lane, Subliminal Wagons | Episode 1,047
Posted 5 days agoOpen on YouTube
If this had an Apple badge everywhere we would all nod in agreement and accept it.
EverydayDriver
№ 03 · Where they agree, where they don't

The reviewers, side by side

5 reviewers. 3 questions. Where the arguments overlap and where they diverge.

Doug DeMuro
2 days ago
Carwow
5 days ago
CarExpert
5 days ago
Auto Focus
5 days ago
EverydayDriver
5 days ago
On the cabin specifically
Concedes it via colleagues — 'stunningly beautiful, well executed, great materials' — but flagged as second-hand and folded inside the abomination verdict.
Calls it 'a breath of fresh air' against fussy high-performance interiors — physical buttons given a 21st-century makeover, steering wheel 'absolutely gorgeous.'
Forensic. Switchgear 'incredible, notchy, beautiful, unlike anything else.' Magnetic key, glass shift lever, real physical tach needle with customizable digital ring. 'Entirely special.'
Marvels at it. Cutout displays drop to a real physical tach. Color-coded UI per drive mode. Metal cupholders, haptic launch pull, best Ferrari backseat ever.
'Very much the Apple car. And I don't say that as a slight.' Warm, soft-radiused, lots of aluminum and castings — 'a half-million-dollar car interior.'
What still bothers them
Everything else. Brand betrayal, derivative shape, $600K for sub-Lucid numbers, allocation-game buyers — and the dread that Porsche just inherited the enthusiast brand.
Every exterior angle. Cyberpunk front, iPace side, 360-Modena-meets-Chinese-EV rear. Roulette wheels. 330-mile range from 122kWh. £474K — more than an electric Spectre.
Storage — 'I just don't understand.' The 'torque shifting' branding masks gears. 530km from 120kWh isn't amazing. Over A$1M price + poor PHEV-Ferrari resale precedent.
Almost nothing. Door-handle ice in cold climates, small center cubbies, 300mi range 'not a ton,' and 'it doesn't really have a comp.'
Commodity shape ('profile not far removed from Model Y'), no iPhone moment, Lucid-Air resale precedent, and the unspoken 'redacted memo' question.
Where the cabin lands the brand
Nowhere it can rescue. The cabin can be stunning; the badge work is the problem, and a switchgear win doesn't outweigh a generation-shift loss.
Insufficient. Ferrari's own CMO told petrolheads not to buy it; a 7% stock drop and £3B wiped off market value say a cabin can't carry.
The achievement they 'absolutely nailed' — 'something entirely special, something we haven't seen before.' Cabin lands; the price + design polarity decide whether the car does.
Sets the new bar. 'I hope more people copy it' — the cabin is the case, and the diffusion vector to the rest of the segment.
Mispriced for the achievement. 'If this had an Apple badge, $100-200K and we'd all nod' — the entry-point slot Ferrari refused to give it.
The Verdict

The pivot the panel missed

Every voice on this panel touched the cabin. Every voice praised it. The two angriest critics — DeMuro and Carwow — could not sustain their condemnations through the door. CarExpert's engineering eye filed the receipts. Auto Focus named the diffusion. EverydayDriver priced the achievement against the industry and found it sold at the wrong number. What the panel built, while loudly performing disagreement, was a unanimous verdict on the only piece of the Luce they could actually grade.

Ferrari shipped a cabin no critic could refuse — the panel just hasn't said so.

motoring obsession© 2026 · Issue №8
Five reviewers split on the Luce — and *unite* on the cabin. — Motoring Obsession